AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on Unified Platform in the US in Q2 2023
Explore the performance of the top 5 beauty retail apps in the US on a unified platform during Q2 2023, with insights into weekly downloads and active users.
In the second quarter of 2023, the top beauty retail applications in the United States showed notable trends in their weekly downloads and active user metrics. Data from Sensor Tower highlights the performance of these apps, providing valuable insights into their market presence.
Sephora US: Makeup & Skincare saw a varied pattern in weekly downloads, peaking at approximately 150K during the week of April 10. Active users fluctuated slightly, starting at around 844K in late March and stabilizing at roughly 864K by the end of June.
Ulta Beauty: Makeup & Skincare experienced a significant spike in downloads, reaching about 139K in the week of May 8. Active users followed a similar trend, peaking at over 1M during the same week, before settling around 878K towards the end of June.
IPSY: Personalized Beauty maintained a steady download rate, with slight increases in mid-June, reaching approximately 20K. Active users remained relatively consistent, averaging around 220K throughout the quarter.
Flip.shop saw its highest weekly downloads in late March at nearly 39K, but experienced a decline, dropping to around 4.4K in early May. Active users mirrored this trend, starting at about 31K in late March and decreasing to approximately 13.9K by early May.
Scentbird Perfume Box had a consistent download rate, with a peak of around 13.4K in mid-May. Active users showed a gradual increase, beginning at approximately 36.5K in late March and reaching around 40K by the end of May.
For more detailed insights and data on app performance, visit Sensor Tower.
